Sunday, March 4, 2012

FCC PLACES COMMERCIAL LIMITS ON SHOWS FOR UNDER-16 GROUP.(Living)

Byline: Associated Press

Programs aimed at viewers under 16 years old are for children and thus subject to federal limits on the time spent advertising products, the Federal Communications Commission said Tuesday.

In advance of today's

meeting, media groups had asked the commission to adopt the most lax rules possible to enforce a law passed by Congress last year, while children's advocacy groups campaigned for strict controls.

To enforce a 1990 law, the FCC was required to decide what a "child" is and whether some children's shows are nothing more than program-length commercials.

The FCC said a program-length commercial is a show …

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